Public Relations Tips

Public Relations Techniques and SEO

It’s not a secret that public relations companies are using SEO in their techniques, when running PR campaigns online.

But if you give a very precise look to what exactly they are doing in terms of SEO, you will see that their list of techniques is quite standard and primitive.

No one wants to offend anybody here. They are doing PR and PR is their industry, it is normal that they are not experts in SEO and, logically, do not use the advanced toolkit of the SEO industry.

Still, among the most “advanced” thing that public relation companies can do in SEO is to:

- research the keywords

- use the keywords in titles of the articles, press releases, videos

- use the keywords in meta data (like description and tags)

Not bad. But this is definitely FAR-FAR AWAY from the real help that search engine optimization can give to the PR experts.

This Advantage is Laser Targeted Focus

Of Delivering Info to Targeted Search Engine Audience

Which Saves Huge Money on PR Budgets

Instead of creating lots of info for reaching the objective of a PR campaign, you can create just several “public opinion units” (articles, press releases, blog comments, forum posts, videos, etc.) and build backlinks to the pages with these public opinion units.

And, when building backlinks, you can use the keywords for which you want to push these public opinion units in search engine results. Thus you know what exactly you info are pushing and on what keyword you are pushing it. If you need “XYZ company” – you target this keyword and you know that for this keyword your press release, article or video will outrank the competition.

No more need for the creation of oceans of info, you can create times less info, invest the efforts into smart usage of SEO (beyond keywords in the title and tags) and this will produce viable, measurable results on the targeted audience. The client is happy because you become a cost effective service with much more targeted results.

For more information and real case examples of using SEO with public relations techniques – please read this blog post with detailed explanations and screenshots of ranks of public opinion units created and pushed for specific keywords.