Market Your B2B Company With News-Press Releases
February 9th, 2010 Filed under: Uncategorized — Public Relations Author
You can get more people interested in your company and its products and services by using news releases, also known as press releases. While some writing used for marketing, such as blogging, does not require a specific kind of writing, press releases must be prepared very professionally. They rely exclusively on facts. Submitting them is not difficult at all, but getting published can be.
Unlike other forms of business writing, press releases are only written in the third person. Their content must also follow a specific pattern if you hope to get published widely. Begin with the information readers need, answering who, what, where, when, why, and how. Your second paragraph should add details and then be followed by a quote regarding the news you are reporting. Conclude by summarizing all the information, keeping in mind that your goal is not to sell anything with this document.
The best way for you to get your press releases published widely is to submit them to several different media outlets. They can be both in print and online. If you write for online publishing, be sure to use keywords that will bring more traffic to your company’s website. In print, your writing might be published as is or reported on.
It is not hard to find material to write about. Has your company won an award, created a new website, given back to the community, or formed a new division? Those are great topics to use. When your company does a free promotion, be sure to use a news release to inform others. If some news story is related to your industry, you could comment on it in a press release too.
Use news releases to make others see your B2B business as you want them to: the best in the industry. The publicity you gain by writing a press release is especially helpful, since it exposes your company and its products and services to a wide variety of people. This will generate more interest in your business, leading to an increase in sales.
Ray Perry is an Internet marketing executive with more than 25 years of experience. He is the Chief Marketing Officer at Market Blazer, a small business marketing company and authorized Duct Tape Marketing coach. You can get more information about news/press releases at http://www.MarketBlazer.com.
