Public Relations Tips

How to Polish Up a Glowing Press Release

Whenever you are ready to launch a new online venture a great way to drive targeted traffic to your new website is to write a great press release. When writing a press release it is important to keep a few things in mind to avoid having your information labeled as shameless self promotion. Even though the press release is a form of advertising it is important that it does not sound like advertising. A good release should sound like a third party that has nothing to gain by the writing informing interested parties of a potentially interesting website or online business.

The first thing to keep in mind when writing your information release is that you want to convince the reader that you are providing valid, researched, information rather than presenting your opinion as fact. A great way to show the reader that the information contained in the information is legitimate is to provide statistics. Hard numbers and facts will help give the press release some credibility. When providing statistics stick to simple numbers that help illustrate or back up statements that will not be too confusing.

Secondly, make sure the press release is written in an interesting manner. Be entertaining even when facts are being presented. Write your presentation in the same manner as a news article or something that is going to be read for entertainment reasons. A dry press release containing nothing but facts and figures is not going to make interesting reading and will not create the same buzz that a creative, entertaining release will.

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Lastly, do not stuff your press release with keywords or sales jargon. Remember, a vital point is not to smack of a sales pitch. It is completely possible to promote yourself, your product, and your website without sounding like an online sales person. Try to offer some valid, do it yourself information or advice that is pertinent to your topic, in essence giving a slight teaser that invites them to check out your service, product or expertise. Great creative and have fun with this powerful way of gaining potential web traffic and business.

By Valerie Garner – Visit Garner Stock Photos for quality stock and editorial photos, specializing in lifestyles and nature in Washington state, the beautiful Pacific Northwest.