Hot Free Publicity Ideas For February
February 3rd, 2010 Filed under: Uncategorized — Public Relations Author
It’s February and love is in the air for publicity hounds because Valentine’s Day is a major PR hook this month.
There are obvious timely Valentine’s Day tie-ins for anyone in the relationship counseling, psychology, internet dating, dating agency, florist, chocolate, family lawyer, life coaching etc., fields.
But think outside the square, and you can come up with some riper PR hooks.
For example, let’s say you own a cake shop. You could come up with an original cake recipe for the day that might feature some very special aphrodisiac ingredients.
Make sure the cake looks as spectacular as it tastes and then send a picture of it with a press release to your local newspaper in the week leading up to the big day. Offer them a picture opportunity of you with your special “Aphrodite Goddess of Love” cake.
If you really want to have some fun then get cheeky and tell the media that the cake comes with a “You’ll Get Lucky Or Get Your Money Back” guarantee.
Suddenly, you’re not just another cake maker. You’ve elevated yourself above your competition.
If you’re involved in the pet industry in any capacity, why not conduct a survey of your customers to find out if owning a pet is considered an attractive quality in a potential love-mate. Release the results to the media.
If you’re in real estate conduct a survey on whether a man or woman owning real estate makes them a more stable and attractive marriage partner.
Surveys can be so cheap and quick to do these days due to the internet and they’re really effective at getting publicity.
Everyone from ice cream companies to deodorant manufacturers to charities are getting huge media splashes off the back of surveys, many of them conducted online.
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