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	<title>My Public Relations Resource</title>
	<link>http://www.mypublicrelationsresource.com</link>
	<description>Come and Discover everything about the world of Public Relations</description>
	<pubDate>Tue, 18 Nov 2008 14:41:53 +0000</pubDate>
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		<title>What Are the Benefits of Press Release Distribution and Google, MSN and Yahoo News?</title>
		<link>http://www.mypublicrelationsresource.com/2008/11/18/what-are-the-benefits-of-press-release-distribution-and-google-msn-and-yahoo-news/</link>
		<comments>http://www.mypublicrelationsresource.com/2008/11/18/what-are-the-benefits-of-press-release-distribution-and-google-msn-and-yahoo-news/#comments</comments>
		<pubDate>Tue, 18 Nov 2008 14:41:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
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		<description><![CDATA[Why do we need to put out any press release at all? Well, if you are intent in being discovered, personally or as a business entity with a website, then you need to distribute news about yourself. You need to let people know you exist.
At the moment, you may be a small fish in a [...]]]></description>
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		<title>When a Sow&#8217;s Ear Will Do Fine</title>
		<link>http://www.mypublicrelationsresource.com/2008/11/16/when-a-sows-ear-will-do-fine/</link>
		<comments>http://www.mypublicrelationsresource.com/2008/11/16/when-a-sows-ear-will-do-fine/#comments</comments>
		<pubDate>Sun, 16 Nov 2008 14:39:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
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		<description><![CDATA[I&#8217;ve been reminded today that some things, like men, can&#8217;t change; nor should they. I&#8217;m convinced that, as a British nation decades from now, we&#8217;ll still be bemoaning our relatively high rates of teenage pregnancy, our innate propensity to binge-drink (despite, I&#8217;m told, 1.8 million pints of beer less being served per day in the [...]]]></description>
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		<title>10 Tips For Writing a Press Release</title>
		<link>http://www.mypublicrelationsresource.com/2008/11/14/10-tips-for-writing-a-press-release/</link>
		<comments>http://www.mypublicrelationsresource.com/2008/11/14/10-tips-for-writing-a-press-release/#comments</comments>
		<pubDate>Fri, 14 Nov 2008 14:37:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
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		<guid isPermaLink="false">http://www.mypublicrelationsresource.com/2008/11/14/10-tips-for-writing-a-press-release/</guid>
		<description><![CDATA[Publicity is the one of the most cost-effective marketing tools available. It not only spreads the word about you, your products and services but it helps build credibility.
The media is flooded each day with news stories and events submitted by those hoping to get their press release aired. News editors don&#8217;t have the time or [...]]]></description>
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		<title>Two Questions You Must Answer First to Determine the Impact of Your News Release</title>
		<link>http://www.mypublicrelationsresource.com/2008/11/12/two-questions-you-must-answer-first-to-determine-the-impact-of-your-news-release/</link>
		<comments>http://www.mypublicrelationsresource.com/2008/11/12/two-questions-you-must-answer-first-to-determine-the-impact-of-your-news-release/#comments</comments>
		<pubDate>Wed, 12 Nov 2008 14:39:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
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		<guid isPermaLink="false">http://www.mypublicrelationsresource.com/2008/11/12/two-questions-you-must-answer-first-to-determine-the-impact-of-your-news-release/</guid>
		<description><![CDATA[Journalists &#8212; and every other audience you want to influence &#8212; only care about stories they consider newsworthy or interesting. So you must ask yourself, and answer, these two critical questions before delivering what you consider news, or to make an announcement or pitch a story:
 Is this really news?
 Who cares?
Just because your company [...]]]></description>
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		<title>Using Press Releases to Obtain Sales From Offline Sources</title>
		<link>http://www.mypublicrelationsresource.com/2008/11/11/using-press-releases-to-obtain-sales-from-offline-sources/</link>
		<comments>http://www.mypublicrelationsresource.com/2008/11/11/using-press-releases-to-obtain-sales-from-offline-sources/#comments</comments>
		<pubDate>Tue, 11 Nov 2008 14:39:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
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		<guid isPermaLink="false">http://www.mypublicrelationsresource.com/2008/11/11/using-press-releases-to-obtain-sales-from-offline-sources/</guid>
		<description><![CDATA[The most common way for internet marketers to drive traffic to their web site is to advertise to individuals or businesses that are already on the Internet. While this definitely works, if these customers are your only focus, you run the risk of missing out on a ton of potential business. There are lots of [...]]]></description>
		<wfw:commentRSS>http://www.mypublicrelationsresource.com/2008/11/11/using-press-releases-to-obtain-sales-from-offline-sources/feed/</wfw:commentRSS>
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		<title>Press Release Writing - How to Get More Targeted Traffic Using Press Release</title>
		<link>http://www.mypublicrelationsresource.com/2008/11/10/press-release-writing-how-to-get-more-targeted-traffic-using-press-release/</link>
		<comments>http://www.mypublicrelationsresource.com/2008/11/10/press-release-writing-how-to-get-more-targeted-traffic-using-press-release/#comments</comments>
		<pubDate>Mon, 10 Nov 2008 14:39:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
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		<description><![CDATA[If you are looking for ways to improve your press release writing and get more targeted traffic to your website, then you should read this article. Using press release effectively will get you more interested people browsing through your website and usually traffic that comes from press release website will buy your product if your [...]]]></description>
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		<title>Build Your Public Relations Program on Solid Ground, Not on Glitz and Sizzle</title>
		<link>http://www.mypublicrelationsresource.com/2008/11/09/build-your-public-relations-program-on-solid-ground-not-on-glitz-and-sizzle/</link>
		<comments>http://www.mypublicrelationsresource.com/2008/11/09/build-your-public-relations-program-on-solid-ground-not-on-glitz-and-sizzle/#comments</comments>
		<pubDate>Sun, 09 Nov 2008 14:38:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
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		<description><![CDATA[Too many people relate public relations with splashy events they think reporters will throng to and write about and &#8212; as a result &#8212; make their organizations famous and successful.
Sorry, but it doesn&#8217;t work that way.
Effective public relations is not the result of one or more showy events. Quite the contrary. Numerous integrated elements power [...]]]></description>
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		<title>The Michelle Obama Effect</title>
		<link>http://www.mypublicrelationsresource.com/2008/11/08/the-michelle-obama-effect/</link>
		<comments>http://www.mypublicrelationsresource.com/2008/11/08/the-michelle-obama-effect/#comments</comments>
		<pubDate>Sat, 08 Nov 2008 14:41:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
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		<description><![CDATA[The lines have been drawn in the sand and consumer brands and their pr teams better sit up and take notice. For years affluent African-American moms have been crying foul regarding campaigns that show them as loud, brash, cold, and bossy. Until now their grumbles have been relatively contained to the beauty salons, churches, and [...]]]></description>
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		<title>5 Great Ways to Create Bad PR Outcomes</title>
		<link>http://www.mypublicrelationsresource.com/2008/11/06/5-great-ways-to-create-bad-pr-outcomes/</link>
		<comments>http://www.mypublicrelationsresource.com/2008/11/06/5-great-ways-to-create-bad-pr-outcomes/#comments</comments>
		<pubDate>Thu, 06 Nov 2008 14:36:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
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		<guid isPermaLink="false">http://www.mypublicrelationsresource.com/2008/11/06/5-great-ways-to-create-bad-pr-outcomes/</guid>
		<description><![CDATA[&#8220;Failure is not the only punishment for laziness. There is also the success of others.&#8221; &#8211;Jules Renard
1.	 Be inconsistent in your messages. Sure, big successful companies come up with a clear platform of messages around their product that they use over and over again, but that&#8217;s so boring. Rework your key messages frequently and make [...]]]></description>
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		<title>Parlay Planning Into Effective Public Relations</title>
		<link>http://www.mypublicrelationsresource.com/2008/11/05/parlay-planning-into-effective-public-relations/</link>
		<comments>http://www.mypublicrelationsresource.com/2008/11/05/parlay-planning-into-effective-public-relations/#comments</comments>
		<pubDate>Wed, 05 Nov 2008 14:37:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
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		<description><![CDATA[Public relations - stories, articles and features - enhance visibility and help establish credentials. Many small business owners overlook the potential to generate positive public perception with press releases or stories about their business that create public interest. With just a little planning, you can be one of the select few that maximize the power [...]]]></description>
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