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	<title>Public Relations Tips</title>
	<link>http://www.mypublicrelationsresource.com</link>
	<description>Come and Discover everything about the world of Public Relations</description>
	<pubDate>Sun, 05 Sep 2010 10:30:07 +0000</pubDate>
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		<title>The Power of the Press Release</title>
		<link>http://www.mypublicrelationsresource.com/2010/09/05/the-power-of-the-press-release/</link>
		<comments>http://www.mypublicrelationsresource.com/2010/09/05/the-power-of-the-press-release/#comments</comments>
		<pubDate>Sun, 05 Sep 2010 10:30:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
	<category>Uncategorized</category>
		<guid isPermaLink="false">http://www.mypublicrelationsresource.com/2010/09/05/the-power-of-the-press-release/</guid>
		<description><![CDATA[
One of the most basic and most important service that a public relations firm offers is the press release. Press releases are written for the purpose of sending out the press or to the media to make known to the public, the latest changes and developments there are in the company or institution. In short, [...]]]></description>
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		<title>Optimized Press Releases For Heavier Traffic</title>
		<link>http://www.mypublicrelationsresource.com/2010/09/04/optimized-press-releases-for-heavier-traffic/</link>
		<comments>http://www.mypublicrelationsresource.com/2010/09/04/optimized-press-releases-for-heavier-traffic/#comments</comments>
		<pubDate>Sat, 04 Sep 2010 10:30:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
	<category>Uncategorized</category>
		<guid isPermaLink="false">http://www.mypublicrelationsresource.com/2010/09/04/optimized-press-releases-for-heavier-traffic/</guid>
		<description><![CDATA[
Companies looking to get their name out in the public arena have utilized all services to do just that, including written press releases. For over a decade, press releases have been written and sent out to several different traditional media, particularly in print. This is also the reason why you see a lot of promotional [...]]]></description>
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		<title>How Important Are Press Releases?</title>
		<link>http://www.mypublicrelationsresource.com/2010/09/03/how-important-are-press-releases/</link>
		<comments>http://www.mypublicrelationsresource.com/2010/09/03/how-important-are-press-releases/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 10:30:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
	<category>Uncategorized</category>
		<guid isPermaLink="false">http://www.mypublicrelationsresource.com/2010/09/03/how-important-are-press-releases/</guid>
		<description><![CDATA[
I am sure by now you have heard about how press releases can help your marketing campaigns on the Internet. But besides from people telling you, do you have any quantitative evidence that it&#8217;s worth the time to craft a newsworthy release?
From a search marketing perspective, this is one of the best ways of killing [...]]]></description>
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		<item>
		<title>Success Stories  Combining PR With Social Media</title>
		<link>http://www.mypublicrelationsresource.com/2010/09/02/success-stories-combining-pr-with-social-media/</link>
		<comments>http://www.mypublicrelationsresource.com/2010/09/02/success-stories-combining-pr-with-social-media/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 12:00:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
	<category>Uncategorized</category>
		<guid isPermaLink="false">http://www.mypublicrelationsresource.com/2010/09/02/success-stories-combining-pr-with-social-media/</guid>
		<description><![CDATA[According to authors Reis and Trout, &#8220;The birth of a brand is achieved with publicity, not advertising. A new brand must be capable of generating favorable publicity in the media or it won&#8217;t have a chance in the marketplace. Anita Roddick built the Body Shop into a global brand with no advertising, but with massive [...]]]></description>
		<wfw:commentRSS>http://www.mypublicrelationsresource.com/2010/09/02/success-stories-combining-pr-with-social-media/feed/</wfw:commentRSS>
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		<item>
		<title>Reputation is All About Big Business, Isn&#8217;t It?</title>
		<link>http://www.mypublicrelationsresource.com/2010/09/01/reputation-is-all-about-big-business-isnt-it/</link>
		<comments>http://www.mypublicrelationsresource.com/2010/09/01/reputation-is-all-about-big-business-isnt-it/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 12:00:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
	<category>Uncategorized</category>
		<guid isPermaLink="false">http://www.mypublicrelationsresource.com/2010/09/01/reputation-is-all-about-big-business-isnt-it/</guid>
		<description><![CDATA[
Reputations can be fragile. Only last week one of my current students contacted me through my blog to ask whether Steve Jobs had done a Good Job with iPhone4&#8217;s technical difficulties. My immediate thought was a yes he had. But more importantly why? And how can we apply corporate lessons to our own smaller businesses?
Jobs [...]]]></description>
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		<title>Avenue Marketing  Press Releases</title>
		<link>http://www.mypublicrelationsresource.com/2010/08/31/avenue-marketing-press-releases/</link>
		<comments>http://www.mypublicrelationsresource.com/2010/08/31/avenue-marketing-press-releases/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 12:00:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
	<category>Uncategorized</category>
		<guid isPermaLink="false">http://www.mypublicrelationsresource.com/2010/08/31/avenue-marketing-press-releases/</guid>
		<description><![CDATA[Avenue marketing is an essential to any size of business. You should think about writing a press release if you want to gain publicity. Therefore, you should hire a company to come up with a press release for you if you do not want to write one yourself. Hire a company that is well versed [...]]]></description>
		<wfw:commentRSS>http://www.mypublicrelationsresource.com/2010/08/31/avenue-marketing-press-releases/feed/</wfw:commentRSS>
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		<item>
		<title>7 Best Pubic Relations Companies to Work For</title>
		<link>http://www.mypublicrelationsresource.com/2010/08/30/7-best-pubic-relations-companies-to-work-for/</link>
		<comments>http://www.mypublicrelationsresource.com/2010/08/30/7-best-pubic-relations-companies-to-work-for/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 13:00:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
	<category>Uncategorized</category>
		<guid isPermaLink="false">http://www.mypublicrelationsresource.com/2010/08/30/7-best-pubic-relations-companies-to-work-for/</guid>
		<description><![CDATA[
Let&#8217;s face it, the public relations industry is as about as competitive as it comes isn&#8217;t it? And what is the one asset that a PR firm has to have in order to get its fair share of the market? Talent, human talent. You can have the slickest technology in town but with out the [...]]]></description>
		<wfw:commentRSS>http://www.mypublicrelationsresource.com/2010/08/30/7-best-pubic-relations-companies-to-work-for/feed/</wfw:commentRSS>
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		<item>
		<title>Music Promotion Tips  How To Promote Your Music</title>
		<link>http://www.mypublicrelationsresource.com/2010/08/29/music-promotion-tips-how-to-promote-your-music/</link>
		<comments>http://www.mypublicrelationsresource.com/2010/08/29/music-promotion-tips-how-to-promote-your-music/#comments</comments>
		<pubDate>Sun, 29 Aug 2010 13:00:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
	<category>Uncategorized</category>
		<guid isPermaLink="false">http://www.mypublicrelationsresource.com/2010/08/29/music-promotion-tips-how-to-promote-your-music/</guid>
		<description><![CDATA[
If you are still starting out as a musician, a singer or an artist in general, and you want to find ways to enter into the music industry but you don&#8217;t have much resources to hire a PR firm to do all the music promotion for you, you can actually learn a few music promotion [...]]]></description>
		<wfw:commentRSS>http://www.mypublicrelationsresource.com/2010/08/29/music-promotion-tips-how-to-promote-your-music/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>Online Public Relations Skills</title>
		<link>http://www.mypublicrelationsresource.com/2010/08/28/online-public-relations-skills/</link>
		<comments>http://www.mypublicrelationsresource.com/2010/08/28/online-public-relations-skills/#comments</comments>
		<pubDate>Sat, 28 Aug 2010 13:00:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
	<category>Uncategorized</category>
		<guid isPermaLink="false">http://www.mypublicrelationsresource.com/2010/08/28/online-public-relations-skills/</guid>
		<description><![CDATA[
The online arena is a battleground for four groups to compete for clients&#8217; business: PR, advertising, search marketing and design. Companies in each of these areas claim to be perfectly placed to carry out online work.
Online PR can be split into four categories:
· Listening: using buzz monitoring tools to get a perspective on how a [...]]]></description>
		<wfw:commentRSS>http://www.mypublicrelationsresource.com/2010/08/28/online-public-relations-skills/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>How to Write a Good Press Release!</title>
		<link>http://www.mypublicrelationsresource.com/2010/08/27/how-to-write-a-good-press-release/</link>
		<comments>http://www.mypublicrelationsresource.com/2010/08/27/how-to-write-a-good-press-release/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 13:00:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
	<category>Uncategorized</category>
		<guid isPermaLink="false">http://www.mypublicrelationsresource.com/2010/08/27/how-to-write-a-good-press-release/</guid>
		<description><![CDATA[
One of the most effective ways to get yourself in the newspapers is to write a press release. These are not just for large organisations; canny small companies and businesses write also them for local publications and magazines. If you write them yourself, they are cheaper than adverts, say much more about your company, can [...]]]></description>
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